The Apple apps people are using right now.

Originals, movies, TV, sports

AMZN Mobile LLC

Streaming remains one of the first things people set up on a MacBook, especially when it doubles as a travel or second-room screen.

Simple. Reliable. Private.

WhatsApp Inc.

A cross-device messaging staple: the Mac version matters because it keeps personal conversations out of the browser and beside work.

Create, Edit & Share Documents

Microsoft Corporation

Still a compatibility anchor for school, work and shared documents, even when the rest of the setup is Apple-first.

Email and calendar

Microsoft Corporation

A sign that many Mac buyers are still plugging into Microsoft 365 calendars, work email and meeting-heavy routines.

Spreadsheets and Data Analysis

Microsoft Corporation

Spreadsheet gravity is real. Excel stays high because finance, operations and shared files still shape many Mac buying decisions.

Video maker with music

Bytedance Pte. Ltd

Short-form video keeps pushing casual creators toward Macs that can edit quickly without needing a full pro setup.

Background Remover, Logo Maker

Canva

Canva's chart strength points to lightweight design work: quick graphics, thumbnails, social posts and presentations.

Productivity

Microsoft Corporation

The bundle matters for buyers who want one familiar productivity setup across Mac, iPad, iPhone and work accounts.

Create Impactful Presentations

Microsoft Corporation

Presentations are still a core Mac use case for students, consultants and anyone moving between Apple hardware and corporate rooms.

Productivity

Amico Apps LLC

Personalization utilities show there is still appetite for making the Mac desktop feel more glanceable and personal.

Streaming and live sports

Peacock TV LLC

Streaming demand still sits at the center of iPhone use, especially when sports, live TV and on-demand shows are in one app.

Watch, vote and play along

ITV America Inc.

Live entertainment now pulls the phone into the show, with voting and companion interaction happening while people watch.

Event-driven trading

KalshiEX LLC

The chart is a reminder that event-driven finance and prediction apps can surge fast when attention concentrates around major competitions.

Everyday AI assistant

OpenAI OpCo, LLC

AI has become a daily mobile utility: quick answers, writing help, image understanding and planning from the device already in hand.

Live news and sports

Fox Digital Services, LLC

Live-event bundles work well on iPhone because people want scores, streams and breaking news while they are away from a TV.

AI assistant for work and life

Anthropic PBC

The iPhone AI category is no longer one-app-only; people are clearly testing which assistant fits different tasks.

Social conversation

Instagram, Inc.

Social discovery still changes quickly, and Threads staying high says text-first conversation remains part of the iPhone habit loop.

Google AI assistant

Google

Gemini rising alongside ChatGPT and Claude shows that choosing an AI assistant is becoming part of mainstream phone use.

Phone as game controller

Netflix, Inc.

A good example of the iPhone acting as the controller for a larger screen, not just the screen itself.

Government account access

U.S. Department of the Treasury

Official service apps can climb quickly when a new account, benefit or access flow becomes phone-first.

Streaming and live sports

Peacock TV LLC

The iPad remains a strong lean-back screen, especially for live sports and streaming that benefits from a larger display.

Battle-focused game

The Pokemon Company

Games climb fast on iPad when they benefit from a bigger touch surface but still feel casual enough to pick up quickly.

Live news and sports

Fox Digital Services, LLC

Live viewing on iPad makes sense: large enough to watch comfortably, portable enough to move around the house.

Rhythm game

Amanotes Pte. Ltd.

Simple games still matter on iPad because the larger screen makes casual touch play more comfortable.

Casual creative game

Wildlife Studios

The iPad still has a strong casual creativity lane, especially for relaxing, low-friction drawing and coloring apps.

Games and social play

Roblox Corporation

Roblox is a reminder that iPads are often shared gaming and social devices, not only productivity tablets.

Everyday AI assistant

OpenAI OpCo, LLC

AI feels natural on iPad when users want more room for reading, writing, planning and longer back-and-forth sessions.

Movies, TV and sports

AMZN Mobile LLC

Portable video remains one of the clearest iPad use cases, especially for travel, sofas and family viewing.

Puzzle game

Hungry Studio

Puzzle games thrive on iPad because they are easy to start, easy to share and comfortable on a bigger touch display.

Streaming video

Netflix, Inc.

Netflix staying in the iPad chart says the tablet is still one of the easiest portable streaming screens to live with.