80
“The AirTag is an excellent entry to the Bluetooth tracker market, with simple set-up, easy tracking, and good privacy—but it could be even better.”
Publisher rating: 4/5 · 63mo ago
← All products
Deal watch Strong coverage Open comparison
AccessoriesDiscount only
AirTag
$29 · U1 · 5y 3m old
80
Positive consensus
Critic score · 3 publisher ratings
Quick recommendation
Discount only
Still credible, but only compelling with a meaningful discount or certified refurb pricing.
Check first
Value 66Consensus80/100
Still credible, but only compelling with a meaningful discount or certified refurb pricing.
Lifecycle5y 3m old
Recent products usually age better, but older Apple gear can be compelling refurbished.
Value score66/100
Blends critic consensus, list price, lifecycle timing, and review confidence.
Store options
Best tracked price: $24 at Amazon.
Value today333.33
Review score per $100 from the best tracked price, refreshed today.
Prices can change quickly. Store links may be affiliate links, and we may earn from qualifying purchases. Disclosure
Price alert
Get notified when it drops
Set the price you would actually buy at. We’ll record the request and use it for future deal alerts on this product.
We use alert requests to prioritise future deal checks for this product.
Key specs
Spec sheet
Core product facts, grouped for quick comparison before you shortlist or buy.
Core product facts
- Starting price
- $29
- Chip
- U1
- Released
- Apr 30, 2021 (5y 3m old)
- Category
- Accessories
Buying context
- Review coverage
- 3 critic reviews
- Value score
- 66/100
- Buying call
- Discount only
Review takeaways
AirTag: Easy Precision Tracking
Apple's AirTag offers super easy setup and precise tracking for lost items, making it a strong entry into the Bluetooth tracker market.
Critics agree on
Simple setupPrecise item trackingPrivacy featuresBluetooth tracker market
Best for
Apple ecosystem usersFrequent item misplacersSimple tracking solutions
Watch-outs
- Competition from Tile
- Room for feature growth
- Apple ecosystem dependent
Decision
- Buy for Apple-centric tracking
- Compare with rival trackers
Review confidence
How confident is the review picture?
Publisher ratings
3
Median score
80
Full review links
3
Score range
80-80
Publisher rating distribution
Positive
3
Mixed
0
Negative
0
Highest-rated review
“Apple's AirTag is super easy to set up and precisely tracks your lost items”
Tom's Guide · 80
Lowest-rated review
“The AirTag is an excellent entry to the Bluetooth tracker market, with simple set-up, easy tracking, and good privacy—but it could be even better.”
Macworld · 80
Alternatives
Compare with nearby picks
Apple specialist reviews
Tech publication reviews
80
Tom's GuideRead review ↗
“Apple's AirTag is super easy to set up and precisely tracks your lost items”
Publisher rating: 4/5
80
Your take
Add your score and help other buyers compare.